In a nod to last year’s hugely successful Qatar-Morocco 2024 Year of Culture celebration, the Fire Station creative space in Doha will spotlight Moroccan jewelry designer Oumaima Benharbit and her Ashaha brand. Designs in the collection have been inspired by her Amazigh heritage, which embody the enduring beauty and cultural significance of Maghreb artistry.
In a nod to last year’s hugely successful Qatar-Morocco 2024 Year of Culture celebration, the Fire Station creative space in Doha will spotlight Moroccan jewelry designer Oumaima Benharbit and her Ashaha brand. Designs in the collection have been inspired by her Amazigh heritage, which embody the enduring beauty and cultural significance of Maghreb artistry.
The exclusivity of Ashaha’s creations goes beyond aesthetics. By choosing these exclusive pieces, they are also part of an exclusive circle of women empowering, characterized by their preference for distinct and finely crafted jewelry. This feeling of exclusivity adds a special dimension to the experience of the person who wears it, transforming the jewel into more than a simple accessory – it becomes a symbol of individuality.
N A J M A – 2 5 1 0 0 €
PENDENT IN 32G WHITE GOLD SET WITH 2.10 CTS OF DIAMONDS, 4.05 CARATS OF PINK TOURMALINE, 2 CARATS OF AQUAMARINE AND 1.80 G DIAMOND CUT AUSTRALIAN OPAL
N A J M A – 2 5 1 0 0 €
PENDENT IN 32G WHITE GOLD SET WITH 2.10 CTS OF DIAMONDS, 4.05 CARATS OF PINK TOURMALINE, 2 CARATS OF AQUAMARINE AND 1.80 G DIAMOND CUT AUSTRALIAN OPAL
The Ashaha cuff artfully combines contemporary materials with exquisite gemstones, including diamonds, thereby redefining the conventions of high jewelry. It embodies an unconventional, modern, and avant-garde vision.
A S H A H A C U F F – 3 2 0 0 0 €
IN SILVER 38,68 G AND 6 G OF YELLOW GOLD SET WITH 6,60 CARATS DIAMONDS G VS AND 0,40 CARATS OF WHITE DIAMONDS
C H O K E R S H I R A Z G O L D Y E L L O W R A I N B O W – 6 9 5 0 €
CHOKER SHIRAZ RAINBOW 18K YELLOW GOLD AND SEMI-PRECIOUS STONES SAPPHIRE 0.80CT
C H O K E R S H I R A Z G O L D Y E L L O W
R A I N B O W – 6 9 5 0 €
CHOKER SHIRAZ RAINBOW 18K YELLOW GOLD AND SEMI-PRECIOUS STONES SAPPHIRE 0.80CT
C H O K E R S H I R A Z – 9 5 0 0 €
IN YELLOW OR WHITE 18K GOLD AND DIAMONDS, 26.3 G GOLD 1.55 CARATS DIAMONDS
C H O K E R O U Z N A – 2 2 9 0 0 €
CHOKER OUZNA 18K MAT YELLOW GOLD 52,9 GR AND DIAMONDS 3,20 CARATS
R I N G K A H I N A – 8 7 5 0 €
IN 18K YELLOW GOLD 14,70 GR AND DIAMONDS 2,70 GR
S I W A E A R R I N G S – 1 0 2 3 0 €
IN 18K YELLOW GOLD EARRINGS, WEIGHING 24.50 GRAMS, DECORATED WITH 0.50 CARATS OF DIAMONDS, 2 CARATS OF PERIDOT AND 2 OPALS
N O R A E A R R I N G – 7 9 0 €
IN 18K WHITE OR YELLOW GOLD 2,30 GR DIAMONDS 0.29 CARAT
A Z E L E A R R I N G – 4 5 0 0 €
IN 18K WHITE GOLD 8.20 G AND 1.22 CARATS OF DIAMONDS AND OPAL, CAN BE WORN AS A PAIR OR AS A SINGLE PIECE
A S S I R E M B L U E – 5 5 0 0 €
RING IN YELLOW 18K GOLD ORNED WITH DIAMONDS AND BLUE TOPAZ
A Z E L E A R R I N G – 4 5 0 0 €
IN 18K YELLOW GOLD 8.20 G AND 1.22 CARATS OF DIAMONDS AND OPAL CAN BE WORN AS A PAIR OR AS A SINGLE PIECE
A Z E L N E C K L A C E – 9 7 5 0 €
IN 18K OF YELLOW GOLD 12 GR AND 0.90 CARATS OF DIAMONDS
U L A I A E A R R I N G S – 1 3 5 5 0 €
IN 18K MATT YELLOW GOLD 14.10 G SET WITH 10 TRIANGULAR DIAMONDS OF 4.80 CARATS, WORN AS A PAIR
S H A M S D I A M O N D S – 2 0 5 0 0 €
IN 18K WHITE GOLD 23.20G SET WITH 2.40 CARATS OF DIAMONDS, WORN IN PAIRS
S H A M S T O P A Z – 1 0 8 9 0 €
IN 18K YELLOW GOLD 23.20G SET WITH 0.40 CARATS OF DIAMONDS, AND 5,20 CARATS OF BLUE TOPAZ, WORN IN PAIRS
D A N A – 9 2 5 0 €
DANA RING IN 18K YELLOW GOLD, 1.80 CARAT DIAMONDS, 0.80 CARAT PINK SAPPHIRES & 4.24 CARAT AUSTRALIAN OPAL
L U N J A – 1 6 0 0 0 €
LUNJA RING IN 18K WHITE GOLD, 1.95 CARAT DIAMONDS & AUSTRALIAN OPAL 8.40 CARATS
At Ashaha, we focus on crafting jewelry that reflects Berber culture while integrating modern aesthetics. Our pieces celebrate heritage and elegance, appealing to a diverse clientele. What sets us apart in the fine jewelry industry is our ability to blend Berber symbolism with a vintage 1970s allure, creating captivating stories in metal and gemstones that resonate deeply with wearers.
D E H Y A – 2 5 5 0 0 €
CUFF IN WHITE GOLD 57 GR, ORNED WITH 1.2 CARATS OF DIAMONDS
CUFF DEHYA BLUE – 7 590 €
IN PLEXIGLASS AND 18 CARAT YELLOW GOLD, 1.50 CARAT ETHIOPIAN OPAL & 3 CARAT BLUE TOPAZES
CUFF DEHYA – 8 250 €
IN PLEXIGLASS AND 18 CARAT YELLOW GOLD, ETHIOPIAN OPAL 1.80 CARAT & DIAMONDS 1.40 CARAT
A N Z A R C U F F – 3 2 4 0 0 €
IN PLEXIGLASS AND WHITE GOLD 13.5G SET WITH A 3.90 CT DIAMOND AND WHITE OPAL 6X7
S N A K E R A I N B O W – 1 0 6 0 0 €
CUFF IN YELLOW GOLD 35G 18K AND SEMI-PRECIOUS STONE
R I N G S N A K E S H I R A Z D I A M O N D Y E L L O W G O L D – 6 2 9 0 €
IN 14K YELLOW GOLD RING 1.65CT AND BERYL DIAMONDS
B A L T O R O R I N G – 2 8 0 0 0 €
IN 18K WHITE GOLD 27,12 G SET WITH 2,44 CARATS OF DIAMONDS, PARIBA 0,05 CARATS AND BLUE TOPAZ 24,60 CARATS
B R I C K E L C H E V A L I E R E – 1 2 8 9 0 €
IN 18K WHITE GOLD 13,06 G SET WITH 2,5 CARATS OF DIAMONDS AND BLUE TOPAZ
Focus: This panel will explore what it truly means to create an artisan jewelry brand in a world increasingly driven by fast fashion and mass production. Panelists will discuss their personal journeys of building brands based on craftsmanship, creativity, and authenticity. They will also delve into the challenges and rewards of maintaining artisanal values while remaining relevant in a competitive market.
Venue: Liwan
Date: Tuesday, February 3rd
Panelists:
Briony Raymond
Krishna Choudhary
Lauren Adriana
Fabio Salini
Discussion Topics:
• Craftsmanship Over Commerciality: Why some jewelry brands choose to prioritize craftsmanship and artistry over mass production, and how that sets them apart in the marketplace.
• The Balance Between Art and Commerce: How can artisan brands remain sustainable and relevant without compromising on their values?
• Personal Connections in Artisan Jewelry: How the act of commissioning a custom, handmade piece establishes a personal relationship between the designer and client, fostering a deeper connection with the jewelry.
• Challenges of Building an Artisan Brand in a Fast-Paced World: What are the difficulties of running an artisan jewelry brand in an industry driven by trends, mass production, and the pressures of commercial success?
• Authenticity and Storytelling: How artisan brands craft their unique identity through the stories behind the designs, and why storytelling is a key part of their appeal.
• Communication with Audiences – How Artisan Brands Connect Differently: How the communication strategies of artisan brands differ from commercial jewelry brands. How do they use digital platforms, events, or social media to communicate their values, and how does this resonate with consumers who prioritize craftsmanship and individuality?
Dear Designer,
We’re excited to invite you to a special event, “In Conversation with International Jewelers,” designed exclusively for the M7 community of local jewelry designers and enthusiasts.
This is a great opportunity to meet and chat with internationally recognized jewelers – Briony Raymond, Fabio Salini, Lauren Adriana, and Krishna Choudhary – and hear about their experiences building authentic, artisanal jewelry brands in today’s world of fast fashion.
You’ll have the chance to connect with fellow designers and industry professionals in a relaxed and engaging setting. It’s a perfect time to exchange ideas, ask questions, share insights, and enjoy a laid-back evening with like-minded creatives.
Event Details:
Date: Tuesday, February 4th
Time: 7:00 PM – 8:00 PM
Venue: M7 Learning Space
Audience: Private (Local Jewelry Designers)
Please RSVP using the link below to secure your spot. We look forward to having you join us for this informal and valuable gathering!